BOULDER, Colo., Dec. 11, 2014 /PRNewswire/ — Rapt Media, the fastest and easiest way to create mobile-ready, SEO-enabled, data-driven interactive videos, today announced that interactive agency Ogilvy & Mather Duesseldorf has renewed its agreement with Rapt Media to use the company’s interactive video technology for year two of the Philips “Designed to Play” campaign.
As part of a concerted effort to reach a young, tech-savvy audience on mobile devices, Philips’ “Designed to Play” campaign allows men to explore the shaving style possibilities afforded by the Philips Click & Style electric razor by immersing them in an entertaining, playful, mobile interactive video experience that they can access on any mobile device without downloading an app.
Available in four different languages throughout Europe, the interactive video features one man with six different facial hairstyles – and storylines – for the user to choose from. By choosing between six styles, the viewer sees various versions of what happened the night before, allowing 1,296 possible story combinations. While the viewer chooses his or her own path, the website simultaneously loads product information and styling tips outside of the player. Rapt Media also provides the analytics for Ogilvy to see what content in the video is driving conversions.
“We’re thrilled that we were able to create the world’s first mobile-enabled interactive video experience with Rapt Media and even more thrilled that this campaign won a silver European Effie,” states Thorsten Rühlemann, Worldwide Managing Partner at Ogilvy Duesseldorf.
In the campaign’s first year, the average mobile interactive video viewing time exceeded five minutes. Because of interactivity and the fact that there were multiple paths to choose from, viewers stayed in the video for longer, exploring different storylines. The average viewer interacted within the video three to four times. Click here to view the full case study.
For year two, Ogilvy improved the user experience and the loading time of the videos, as well as added new playful elements and animations, including the “stubble” character with four totally new episodes. Rapt Media’s platform enabled Ogilvy to easily iterate on the video content they already had without having to re-edit the entire video. Rapt Media also provided custom development work for Ogilvy to enhance the second version of the campaign, including adding a progress bar and implementing a custom loader that features the main character pumping iron.
“We’re delighted to continue our relationship with Ogilvy in the next phase of the innovative ‘Designed to Play’ campaign,” said Erika Trautman, CEO and co-founder of Rapt Media. “Instead of giving Ogilvy a static end product, we gave them the tools to create the experience that they felt best matched their campaign and, after seeing the success of year one, we look forward to seeing even more success in year two.”
To view the “Designed to Play” campaign, visit http://www.play.philips.com/video.
For more information about Rapt Media and its interactive video solutions, visit www.raptmedia.com.
About Rapt Media
Rapt Media is the fastest and easiest way to create mobile-ready, SEO-enabled, data-driven interactive videos and is fundamentally changing how companies engage their customers online. Rapt Media’s suite of powerful browser-based solutions and team of digital media experts make it possible to create highly engaging, interactive video experiences at scale that deliver a better return on investment than standard video. Rapt Media uses video, today’s most compelling form of communication, to take brand strategies to a new level of reach, customer engagement, and conversion.
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