CEO Erika Trautman to Present on Today’s Trends and the Future of Online and Interactive Video
BOULDER, CO-(Marketwired - Mar 18, 2014) - Rapt Media, the fastest and easiest way to create world-class Interactive Videos (IV), today announced that CEO Erika Trautman has been selected to present on digital marketing trends and the future of Interactive Video at two major marketing conferences this spring. The announcement comes on the heels of Rapt Media’s recent launch of its patent-pending Site Pairing Technology, which links the video player and the website on which it is posted, enabling creatives and content producers to quickly and easily build immersive, mobile-ready, video-based Web experiences at scale.
ad:tech San Francisco 2014
At ad:tech San Francisco 2014, the largest digital marketing event of the year, which takes place March 26-27, Trautman will present with Rapt Media customer Gaiam TV on how the two companies came together to create an engaging, menu-driven Interactive Video landing page that gives the viewer control of the content. The session will also cover how Gaiam TV improved ROI in less than four weeks and doubled conversions over its standard, static pages.
The session is scheduled to start at 2:15 p.m. on March 26. For more information about the session, please visit: http://ad-tech.com/sf/videotrack2.
ClickZ Live New York 2014
Trautman will also present alongside Co-Founder and President of ICED Media Leslie Hall at ClickZ Live, the next-generation event that addresses the increasing change of pace in the digital marketing industry. In the session entitled “Innovative Campaigns - Engaging Customers with Interactive Video,” the two executives will discuss how they partnered together to create the world’s first Interactive Video optimized for iPhone and Android to launch Maybelline New York’s Big Eyes Falsies Mascara to a global audience.
The ClickZ Live conference takes place March 31 to April 3, 2014 in New York, and the session is scheduled to start at 10:45 a.m. ET on April 3. For more information on the presentation, visit: http://www.clickzlive.com/newyork/agenda-day3.php#innovative-campaign.
To support conference-goers, Rapt Media is extending its #interactiveeffect promotion through April 30, 2014. New clients will be given a two day, on-site consultation with a Rapt Media expert to assist with creative and technical implementation. Offer subject to terms and conditions. For more details, visit www.raptmedia.com/interactive-effect, or click here to schedule an appointment with a representative.
To follow Rapt Media at the events online, follow @RaptMedia on Twitter and the hashtag #InteractiveEffect.
For more information on Rapt Media, visit www.raptmedia.com; and for customer case studies, including Gaiam TV and Maybelline, visitwww.raptmedia.com/showcase.
About Rapt Media
Rapt Media is the fastest and easiest way to create world-class Interactive Videos (IV) and is fundamentally changing how companies engage their customers online. With its suite of powerful browser-based solutions and team of digital media experts, Rapt Media makes it possible to create highly engaging, Interactive Video experiences at scale that deliver a better return on investment than standard video.
Based in Boulder, Colo., Rapt Media’s IV solutions transform online videos into clickable experiences that harness the power of the Internet — resulting in highly engaging content for marketing, sales, training, education, and entertainment. Rapt Media — Driving Interactive Video.
Media Contact
Monica Martinez
Monica.martinez@barokas.com
