Rapt Media dubbed ‘Cool Vendor’ by Gartner, ‘Trendsetting Product’ by EContent Mag


We admit it. We’re biased. We think Interactive Video as a medium is pretty cool. And our customers – the innovative people we love at brands, companies, agencies, and publishers – are making some amazing video experiences using our products.

But it turns out we’re not the only ones who think so. And we’re thrilled to have received two recent honors from Gartner and EContent Magazine.

Earlier this month, information technology research and advisory firm Gartner released its annual Cool Vendors Report, choosing Rapt Media as one of five companies included in the Content Management category. “Cool vendors for content management provide IT and business buyers with innovative solutions to help them secure, share and facilitate complex content creation,” Gartner says on its website. “Content is becoming increasingly complex along with the processes that use it, so enterprises need to consider new tools.”

To be a Cool Vendor means Gartner examined Rapt Media and the way the company supports digitization and the notion of “Big Change,” a phrase Gartner uses to refer to the “significant alteration of business operations in a high-risk environment involving pronounced levels of volatility, disruption, novelty, and complex scope.”

We are delighted to be one of Gartner’s Cool Vendors of 2014.

In addition to recognition from Gartner, EContent Magazine – self-described as the leading magazine and authority on the business of digital content, publishing, media, and marketing – recently published its list of Trendsetting Products of 2014, adding Rapt Media to the ranks.

“As the list of available tools of the trade grows, it becomes more important to differentiate between the products that get the job done and the products that are identifying the trends impacting the industry and making sure that…they skate not where the puck is, but to where it is going,” EContent Magazine said in its report.

The month of May is winding down, but there’s lots of exciting news to come, so stay tuned!

Check out our press page for more Rapt Media news, or click here to sign up for a free account to start making your own Interactive Videos.

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