The untapped potential of video: Solving the ROI challenge

by Erika Trautman |

Digital video is a powerful medium for grabbing attention. We know this to be true based on the exponential increase in online video consumption. After all, online video will account for more than 80 percent of all consumer internet traffic by 2020, according to Cisco. Yet, measuring the business value or return on investment for all that attention is a challenge for many content creators.


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